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At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority.
We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
The Stonewall Riots of ‘69 sparked the catalyst for change. Said to mark the beginning of the modern LGBTQ+ rights movement and the reason why we’re able to celebrate Pride today. As we celebrate Pride month, it’s important to remember that it was Stormé DeLarverie (a Black lesbian), Marsha P. Johnson (a Black trans woman) and Sylvia Rivera (a Latinx trans woman) who were at the forefront of the movement. Without them, there would be no Pride month.
To show our support, we’re paying homage to the community with our LGBTQ+ clothing collection in honour of flying the flag for love and acceptance. As well as donating to The Solutions Not Punishment Collaborative (SNaP Co.), a Black trans led organization dedicated to transforming material realities for Black transgender people.
Pride is a celebration but also a reminder that the work is not over. Despite all efforts, it is the Black queer and trans folk that remain the most vulnerable members of the LGBTQ+ community.
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