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A privacy reminder from PrettyLittleThing Read more I agree

Our Cookie Policy

WHAT ARE COOKIES?
Cookies are small files which we store on your computer to enable certain features on our website. Our cookies are used for things like remembering your login so you don't have to enter your password every time you visit the site, keeping track of your basket as you move through the site and all sorts of analytical functions. Don't worry though, we don't use cookies to store any of your personal information such as your actual password, or your name or address details. Instead the cookie acts as a 'key' which our site can use to unlock the data we store about you in your account information. Cookies can never be used to 'grab' information that you haven't provided to us. Your privacy is very important to us and we'll always ensure that our cookies can't be used to compromise your personal information in any way.
You can change the settings in your browser to block cookies, however this will prevent certain sections of our site from functioning correctly and make it more difficult for us to provide you with the service you expect from PrettyLittleThing. Blocking cookies differs from browser to browser, however you can usually enable it in the 'settings' or 'internet options' section of your browser.
HERE IS A LIST OF ALL THE COOKIES THAT PRETTYLITTLETHING USES, AND WHAT WE USE THEM FOR.
Domain Cookie Name Use
AID .googleadservices Used to present you with advertisement specific to your interests
_adal_first_visit www.prettylittlething.com Stores the time of your first visit to the site, so we can make your session timeout after a certain length of time
_adal_last_visit www.prettylittlething.com Stores the time of your last activity on the site, so we can make your session timeout after a certain length of time
_adal_session_start www.prettylittlething.com Stores the start time of your current session
_cfduid www.prettylittlething.com Google analytics cookie
_utma www.prettylittlething.com Google analytics cookie
_utmb www.prettylittlething.com Google analytics cookie
_utmc www.prettylittlething.com Google analytics cookie
_utmz www.prettylittlething.com Google analytics cookie
_drt_ www.prettylittlething.com Google analytics cookie
epc-ic www.prettylittlething.com Controls caching, which makes the site load faster
epc-initiated www.prettylittlething.com Controls caching, which makes the site load faster
epc-no-primary-cache www.prettylittlething.com Controls caching, which makes the site load faster
external_no_cache www.prettylittlething.com Controls caching, which makes the site load faster
frontend www.prettylittlething.com Controls caching, which makes the site load faster
id www.prettylittlething.com Session cookie, distinguishes you from other users on the site
HERE IS A LIST OF ALL THE THIRD PARTY COOKIES THAT PRETTYLITTLETHING USES, AND WHAT WE USE THEM FOR.
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. We suggest you check the third party websites for more information about their cookies and how to manage them.
Below is a list of some of the third party partners who may set cookies on your device:
THIRD PARTY WHAT THEIR COOKIES ARE USED FOR
Intelligent Reach

Intelligent Reach is a marketing software which collates non-personal information on what you are looking at on the Sites for analytics purposes.

For further information: http://www.intelligentreach.com/privacy-cookies
Criteo

Criteo use cookies enable us to re-engage with potential customers who have left the Sites via dynamic banners containing the most relevant product specific recommendations that are generated in real-time for each individual.

For further information: http://www.criteo.com
Marin

Marin use cookies to allow us to understand how visitors use the Sites, so we can measure and improve how the Sites work. For example they help us to know which pages are the most and least popular. They count things like the number of visitors, how long people spend on the site and how they find it. This lets us know where we are doing well, and where we can improve, as well as making sure the pages load quickly and display properly.

All information these cookies collect is anonymous and not tied to any personal information about you.

For further information: http://www.marinsoftware.co.uk
Twitter

Twitter use cookies. These are used to anonymously record that a user has clicked on a Twitter add link that referred the user to the PrettyLittleThing sites.

For further information: https://twitter.com/privacy
Facebook

Facebook use cookies. These are used to anonymously record that a user has clicked on a Facebook add link that referred the user to the Sites.

For further information: https://en-gb.facebook.com/help/cookies
Polyvore

Polyvore use cookies to anonymously record that a user has clicked on a Polyvore link that referred the user to the Sites.

For further information: http://www.polyvore.com/cgi/privacy-policy
Stylefruits

Stylefruits use cookies to anonymously record that a user has clicked on a Stylefruits link that referred the user to the Sites.

For further information: http://www.stylefruits.co.uk
Struq

Struq cookies collect browsing data – like the product(s) you have viewed. This data may then be used by other website(s) in their network to serve advertisements containing products that you may have looked at or similar products. Advertisements will always include a link to Struq's Privacy Policy page.

For further information: http://www.struq.com/cookie-and-privacy-policy
Double Click

These cookies can tell Doubleclick how many times you have seen an ad and, for example, whether you need to see the UK or US version. It cannot find out any personal information about you.

For further information: https://www.google.com/settings/ads?hl=en
Affiliate Window

These cookies are used to anonymously record that a user has clicked on an Affiliate Window link that referred the user to the PrettyLittleThing site.

For further information: http://www.affiliatewindow.com/uk