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Our Cookie Policy

WHAT ARE COOKIES?

Cookies are text files containing small amounts of information which allow our site to recognise your device and are downloaded to your device when you visit a website if you agree to the site doing so. Cookies are then sent back to the website on each subsequent visit, or to another website that recognises that cookie.

Our website uses cookies to distinguish you from other users of prettylittlething.com (our "website"). A list of our cookies is set out at the end of this Cookie Policy.

Cookies do not contain confidential information such as your home address, telephone number or credit card details. The type of cookies placed and the preferences available to you will depend on the functionality of the relevant cookie, as described below.

  • Essential Cookies - These cookies enable services you have specifically asked for. These cookies are essential in order to enable you to move around our website and use its features, such as accessing secure areas. These cookies cannot be disabled and do not require consent before being placed on your device. Without using these cookies, services you have asked for such as shopping baskets or e-billing cannot be provided.

The following cookies are non-essential and require your consent before being placed on your device.

  • Tracking, Targeting or Advertising Cookies - These cookies collect information about your browsing habits. These cookies record your visit to our website, the pages you have visited and links you have followed. They are used to deliver adverts which are more relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are also used to track whether you have clicked through to our website from one of our affiliate’s websites so that we can manage our affiliate networks. These cookies are also placed by third parties (including advertising networks). The use of these will be governed by your preferences and the third parties’ cookies policies. The information collected by these cookies is shared with other organisations such as advertisers and may be used to deliver adverts to you on third party websites or applications (or via email, where you have consented to this) based on your online activity. Please refer to those parties' cookies policies for further information.

Please also see our Privacy Notice here for further information about the cookies we use in respect of analytics and targeted advertising tools.

  • We will seek your consent to non-essential cookies on your visit to our landing page.
  • Change Browser Settings - If you don’t change your browser settings and continue to use our website, we will assume that you consent to us continuing to download cookies onto your device in accordance with the cookies preference you have most recently indicated to us.
  • Whether or not you allow us to download cookies is up to you, but if you choose to disable cookies by changing your browser settings, our website and its features may not necessarily work in the same way or produce the same personalised experience. If you delete all of your cookies, you will have to update your preferences with us again. If you use a different device, computer profile or browser you will have to tell us your preferences again.
  • Opt-Out Schemes - There are opt-out schemes which allow you to opt-out from receiving targeted advertising from third parties who are members of those schemes: Network Advertising Initiative – Please visit http://www.networkadvertising.org/choices EDAA – Please visit http://www.youronlinechoices.eu for further information.
  • You can find more information about cookies on the ICO website at: https://ico.org.uk/for-the-public/online/cookies/, https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies and https://www.google.co.in/intl/en/policies/technologies/cookies/.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below.

HERE IS A LIST OF ALL THE COOKIES THAT PRETTYLITTLETHING USES, AND WHAT WE USE THEM FOR.
Domain Cookie Name Use
AID .googleadservices Used to present you with advertisement specific to your interests
_adal_first_visit www.prettylittlething.com Stores the time of your first visit to the site, so we can make your session timeout after a certain length of time
_adal_last_visit www.prettylittlething.com Stores the time of your last activity on the site, so we can make your session timeout after a certain length of time
_adal_session_start www.prettylittlething.com Stores the start time of your current session
_cfduid www.prettylittlething.com Google analytics cookie
_utma www.prettylittlething.com Google analytics cookie
_utmb www.prettylittlething.com Google analytics cookie
_utmc www.prettylittlething.com Google analytics cookie
_utmz www.prettylittlething.com Google analytics cookie
_drt_ www.prettylittlething.com Google analytics cookie
epc-ic www.prettylittlething.com Controls caching, which makes the site load faster
epc-initiated www.prettylittlething.com Controls caching, which makes the site load faster
epc-no-primary-cache www.prettylittlething.com Controls caching, which makes the site load faster
external_no_cache www.prettylittlething.com Controls caching, which makes the site load faster
frontend www.prettylittlething.com Controls caching, which makes the site load faster
id www.prettylittlething.com Session cookie, distinguishes you from other users on the site
HERE IS A LIST OF ALL THE THIRD PARTY COOKIES THAT PRETTYLITTLETHING USES, AND WHAT WE USE THEM FOR.
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. We suggest you check the third party websites for more information about their cookies and how to manage them.
Below is a list of some of the third party partners who may set cookies on your device:
THIRD PARTY WHAT THEIR COOKIES ARE USED FOR
Intelligent Reach

Intelligent Reach is a marketing software which collates non-personal information on what you are looking at on the Sites for analytics purposes.

For further information: http://www.intelligentreach.com/privacy-cookies
Criteo

Criteo use cookies enable us to re-engage with potential customers who have left the Sites via dynamic banners containing the most relevant product specific recommendations that are generated in real-time for each individual.

For further information: http://www.criteo.com
Marin

Marin use cookies to allow us to understand how visitors use the Sites, so we can measure and improve how the Sites work. For example they help us to know which pages are the most and least popular. They count things like the number of visitors, how long people spend on the site and how they find it. This lets us know where we are doing well, and where we can improve, as well as making sure the pages load quickly and display properly.

All information these cookies collect is anonymous and not tied to any personal information about you.

For further information: http://www.marinsoftware.co.uk
Twitter

Twitter use cookies. These are used to anonymously record that a user has clicked on a Twitter add link that referred the user to the PrettyLittleThing sites.

For further information: https://twitter.com/privacy
Facebook

Facebook use cookies. These are used to anonymously record that a user has clicked on a Facebook add link that referred the user to the Sites.

For further information: https://en-gb.facebook.com/help/cookies
Polyvore

Polyvore use cookies to anonymously record that a user has clicked on a Polyvore link that referred the user to the Sites.

For further information: http://www.polyvore.com/cgi/privacy-policy
Stylefruits

Stylefruits use cookies to anonymously record that a user has clicked on a Stylefruits link that referred the user to the Sites.

For further information: http://www.stylefruits.co.uk
Struq

Struq cookies collect browsing data – like the product(s) you have viewed. This data may then be used by other website(s) in their network to serve advertisements containing products that you may have looked at or similar products. Advertisements will always include a link to Struq's Privacy Policy page.

For further information: http://www.struq.com/cookie-and-privacy-policy
Double Click

These cookies can tell Doubleclick how many times you have seen an ad and, for example, whether you need to see the UK or US version. It cannot find out any personal information about you.

For further information: https://www.google.com/settings/ads?hl=en
Affiliate Window

These cookies are used to anonymously record that a user has clicked on an Affiliate Window link that referred the user to the PrettyLittleThing site.

For further information: http://www.affiliatewindow.com/uk
COOKIE SETTINGS

These cookies collect information about your browsing habits, helping us deliver the content best suited to you. They track if you’ve visited us via one of our affiliate sites so we can manage our affiliate networks. Some cookies have also been placed on our side from third parties (with our permission of course!) and track pages you’ve visited. This information may be used to deliver adverts on third party websites. De-selecting these may result in you receiving less relevant ads and difficulty linking with Facebook, Twitter or Google.

These cookies we use are strictly necessary - you can’t disable these. They allow features such as accessing secure areas, e-billing and creating baskets.