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Palmer's crafts products that are trusted and passed down from generation to generation. Palmer's Choose What's Real is a philosophy that goes into every product we make; real high-quality, natural ingredients in formulas that really work, for real people at real affordable prices. At Palmer's, we believe that natural is beautiful. That is why we continually strive to use natural, raw ingredients in our products. We are committed to delivering high quality, high performing products while choosing fair trade and organically certified ingredients whenever possible. With Palmer's products, you can feel good about what you put on your hair and skin.