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Max Factor

From the height of Hollywood’s Golden Age to your modern-day makeup bag, Mr Max Factor has been putting glamour within reach of all women for decades. Famous for the looks he created for such icons as Ava Gardner, Jean Harlow and Marlene Dietrich, he went on to launch an iconic collection of cosmetics and coined the term “makeup”. Today, you know the Max Factor brand for its flawless foundation range, volumising mascaras and long-lasting liquid lipsticks. Whether you’re looking to enhance your natural features or going for an evening glam makeup look, Max Factor is putting makeup artistry in your hands.

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