Anua.

Skincare shouldn’t stress you out—it should soothe. That’s the heart of Anua: a Korean skincare brand rooted in simplicity, safety, and skin-first calm. Best known for their 77% Heartleaf Toner, Anua has gained cult status among those with reactive, acne-prone, or sensitive skin. Their formulas are clean, low-irritant, and built around hero botanicals that nourish without overwhelming. But Anua is more than just gentle skincare—it’s a philosophy. Every product is made with transparency in mind, with clear labels, no unnecessary fillers, and a mindful approach to wellness. Their packaging is minimalist, recyclable, and intentionally unflashy—because what matters is what’s inside. From hormonal breakouts to city skin stress, Anua offers a return to balance. Because less really can do more.