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Colour: Rich 31
An oil-free, skincare-infused, hydrating foundation that delivers a natural finish for healthy-looking skin. This luxe, longwearing, medium coverage foundation is designed to blur and diffuse the look of imperfections while deeply hydrating and nourishing skin. Crafted in Italy for the ultimate soft-focus, filter-effect look and powered by high-performing, skin-perfecting ingredients. The silky-smooth, medium to full coverage is buildable and developed across 40 shades for a range of skin tones and undertones. Plus, this long wear foundation is made to keep up with you thanks to sweatproof, transfer-proof, and waterproof performance that lasts 12 hours. It’s the best filter you’ll ever use.
Hyaluronic Acid boosts moisture levels and vitamin E delivers antioxidant protection
Pore-blurring pigments diffuse the look of imperfections
Natural, buildable coverage
Longwearing, sweatproof, and transfer-proof
Free of oils, fragrances, and parabens
Luxe formula crafted in Italy
Nurture your complexion with this oil-free, buildable foundation that is formulated for deep hydration and nourishment. Made without fragrances and parabens, and enriched with powerful, skin-smoothing technology. An ultra-hydrating form of hyaluronic acid with a small molecular structure that is easily absorbed boosts moisture. Vitamin E delivers antioxidant protection and deeply nourishes. Glycerin helps to maintain skin’s moisture levels for a soft, supple feel. This complex of highly effective ingredients provides a healthy-looking glow that will have your complexion looking—and feeling—so good.
A form of hyaluronic acid with a small molecular structure that provides a powerful, skin-smoothing moisture boost
Vitamin E, a potent antioxidant that delivers protection and deeply nourishes skin
Glycerin, a hydrator that helps to maintain skin’s moisture levels, keeping it soft and supple
Filter Effect Soft-Focus Foundation is all about that natural finish and soft, hydrated skin. Follow these steps for how to apply foundation flawlessly and keep dry skin away.
Begin by gently exfoliating to remove any dry skin. Follow with your daily moisturiser.
Apply a hydrating primer or Priming Beauty Oil.
Use a damp Microfiber Beauty Sponge to apply foundation, building product as needed.
Complete your look using cream formulas for your blush, bronzer, or any other complexion product.
To set for all-day wear, apply just a small amount of loose setting powder with a large synthetic brush. You can also use a quick spritz of setting sist, or a hydrating formula setting spray.
PRO TIP: For an extra boost of hydration, mix a drop of Priming Beauty Oil directly into your foundation and apply, layering as needed to get the coverage you want.
Please note estimated shipping times include processing time at the warehouse and are calculated from the date the order is placed. You may receive a next day delivery dispatch email as late as 12:30am on the day your delivery is expected
All orders (subject to our returns policy) can be returned up to 28 days after the date of purchase.
We've gone paperless! You'll now no longer receive a delivery note in your parcel. Don’t worry – Returns are still quick, easy and free.
Start a return here.
Please note, we cannot offer refunds on beauty, pierced jewellery or on swimwear if the hygiene seal is not in place or has been broken.
We now offer FREE label-free returns with InPost Lockers (available 24/7), FREE Doddle Returns to all UK customers as well as a FREE UK Collect+ returns service via over 5,900 local stores nationwide.
Click here for further details on how to return your items and our returns policy.
If you’d prefer to re-sell your PLT pieces rather than returning, simply head over to the PLT Marketplace App.
With the ‘My Wardrobe’ feature you can find all previous orders meaning your items can be listed in seconds. Sell with ease with 0% selling fees for the first 3 months for new users
£5.50 (31% OFF)
£2.50 (38% OFF)
How to measure
Measure across the fullest part of the bust and across the shoulder blades.
Measure around the slimmest part of your natural waistline - above your navel and below your ribcage.
Measure at the widest part.
Measure from the top of the inside leg at the crotch down to the ankle bone.
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