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Welcome to the world of PrettyLittleThing.com Fierce fashion at your fingertips, delivered straight to your doorstep, 24/7!
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At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
For more information please see our full privacy policy
Welcome to our world. We’re PrettyLittleThing; the brand taking over your social media feeds with our killer looks and next-level aesthetic that’ll have you double tapping. We believe style should be accessible to all, whatever your budget, as we deliver product inspired from the catwalk and the coolest muses of the moment. Our girl knows she can trust in us for everything she needs from the latest trend-led pieces to celebrity inspired looks, to the everyday wardrobe staples and that ultimate party piece. We have gone beyond offering just clothing to become an authority in fashion and beauty in our own right, providing our customer with everything a modern girl needs to to own her own style. We are more than just a brand. We aim to inspire confidence in our customers when it comes to how they dress and present themselves to the world, endeavoring to build a community of #EveryBODYinPLT. A movement towards body positivity, equality and all round feeling yo’self regardless of body type, race or gender.
Dec 2020
Teyana Taylor announced as Creative Director.
Nov 2020
We launched Homeware onsite.
June 2020
MENA site is launched.
March 2020
Our Paris showroom opens.
Sept 2019
Our Saweetie collab is debuted at NYFW.
Aug 2019
We opened our Miami showroom.
April 2019
Our first recycled collection launched on site.
Feb 2019
The LA office opens on Melrose Ave.
Jan 2018
We started our E! Sponsorship.
Sept 2017
Launched PLT plus for babes 18-30.
May 2017
Launched in to France.
Nov 2016
Began stocking Beauty Brands.
July 2016
LA launch party hosted by Kylie Jenner.
May 2016
We opened our London showroom.
April 2016
Australian site is launched.
March 2012
We launched with 20 products on site.
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