Iconic London Liquid Brow Silk Max Hold


Colour: Clear


One Size
Size Guide
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Clear, firm-hold, finishing and fixing gel-wax for lifted brows that stay all day

You asked and they answered! Introducing the new Brow Silk Max Hold formula for fluffed, lifted, finished, and fixed brows that will wow all day. This flexible shaping wax comes in a gold Iconic tube with a precision fibre applicator wand, small and agile enough to ensure each hair is coated with product, and styling can be easy and precise.

There’s no crunchy finish or stiff-feeling brows here! The max-hold gel-wax goes on with a slight white-ish pay off, lets you play and shape your arches until you’re happy with your look, and then sets as a transparent film with up to a 16H hold. What’s not to love?

And as if lovely, lifted brows wasn’t enough, this makeup must-have is infused with argan oil from Morocco, renowned for its nourishing and conditioning properties, and also vitamin peptides, which are known for their thickening, strengthening and growth stimulating benefits.

Brow Silk Max Hold is small and convenient enough to pop in your handbag and take with you wherever you go, meaning glam-on-the-go touch-ups throughout the day are totally doable (…not that you’ll need to). Or transform your brows in seconds when it’s time to go from desk to dinner.

How To Use:

Fluffy, Blown-out Brows: Brush product through brow hairs, working up towards your forehead and out towards your temples, lifting hairs for a textured, ‘un-done’ effect. Don’t push the hairs too flat against your forehead for this look, embrace the ultra-fluffy effect!

Sleek, Neat Brows: Brush product through the brows, working to lift the hairs at the inner corner and elongate the hairs through the arch and tail. Basically, follow the natural pattern of hair growth and fix the hairs into chic shape.

Lifted, ‘Laminated’ Brows: Coat your brow hairs in product, working upwards and brushing through to separate each hair. Then, ‘lay’ your brows against your skin, fixing and setting the strands down flat.

Style Information
  • Brand: Iconic
  • Range: Home & Beauty
  • Style: Eyebrow Wax
  • Colour: Clear
  • Material: N/A
  • Design: N/A
  • Occasion: Day
  • Delivery
    Delivery OptionDelivery TimesDelivery Costs
    UK Saver Delivery 3 - 5 Working Days £3.99
    UK Next Day Delivery Next Working Day (if ordered before 11PM Sun - Fri / 9PM Sat) £5.99
    UK Nominated Day Delivery* Delivery is on a selected date, you can choose a delivery day of your choice, up to 10 days in advance (Excluding next day delivery. Postcode restrictions apply) £8.99
    Click & Collect 3 - 5 Working Days £3.99
    PLT Royalty Delivery and Free Returns* Next Working Day (if ordered before 11PM Sun - Fri / 9PM Sat) £5.99
    UK Next Day Click and Collect Next Working Day (if ordered before 11PM Sun – Fri, all orders placed on Sat will be available for collection on Mon) £5.99

    Please note estimated shipping times include processing time at the warehouse and are calculated from the date the order is placed. You may receive a next day delivery dispatch email as late as 12:30am on the day your delivery is expected

    EU Standard Delivery Delivery Time Delivery Cost GBP
    All EU Countries 5 - 10 Working Days (Excludes weekends). £6.99


    EU Express Delivery Delivery Time Delivery Cost GBP
    Belgium 2 working days (Excludes Weekends). £15.99
    Norway £17.99
    Germany £14.99
    Netherlands £18.99
    Sweden £18.99
    Spain £22.99
    Denmark £22.99
    Switzerland 2 Working Days (Excludes Weekends). £28.99

    All orders (subject to our returns policy) can be returned up to 28 days after the date of purchase.

    We've gone paperless! You'll now no longer receive a delivery note in your parcel. Don’t worry – Returns are still quick, easy and free.
    Start a return here.

    Please note, we cannot offer refunds on beauty, pierced jewellery or on swimwear if the hygiene seal is not in place or has been broken.

    We now offer FREE label-free returns with InPost Lockers (available 24/7), FREE Doddle Returns to all UK customers as well as a FREE UK Collect+ returns service via over 5,900 local stores nationwide.

    Click here for further details on how to return your items and our returns policy.

    If you’d prefer to re-sell your PLT pieces rather than returning, simply head over to the PLT Marketplace App. With the ‘My Wardrobe’ feature you can find all previous orders meaning your items can be listed in seconds. Sell with ease with 0% selling fees for the first 3 months for new users

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    Measurements in:

    How to measure

    Size guide


    Measure across the fullest part of the bust and across the shoulder blades.


    Measure around the slimmest part of your natural waistline - above your navel and below your ribcage.


    Measure at the widest part.

    Inside leg

    Measure from the top of the inside leg at the crotch down to the ankle bone.