Iconic London Liquid Brow Silk Max Hold

Clear, firm-hold, finishing and fixing gel-wax for lifted brows that stay all day

You asked and they answered! Introducing the new Brow Silk Max Hold formula for fluffed, lifted, finished, and fixed brows that will wow all day. This flexible shaping wax comes in a gold Iconic tube with a precision fibre applicator wand, small and agile enough to ensure each hair is coated with product, and styling can be easy and precise.

There’s no crunchy finish or stiff-feeling brows here! The max-hold gel-wax goes on with a slight white-ish pay off, lets you play and shape your arches until you’re happy with your look, and then sets as a transparent film with up to a 16H hold. What’s not to love?

And as if lovely, lifted brows wasn’t enough, this makeup must-have is infused with argan oil from Morocco, renowned for its nourishing and conditioning properties, and also vitamin peptides, which are known for their thickening, strengthening and growth stimulating benefits.

Brow Silk Max Hold is small and convenient enough to pop in your handbag and take with you wherever you go, meaning glam-on-the-go touch-ups throughout the day are totally doable (…not that you’ll need to). Or transform your brows in seconds when it’s time to go from desk to dinner.

How To Use:

Fluffy, Blown-out Brows: Brush product through brow hairs, working up towards your forehead and out towards your temples, lifting hairs for a textured, ‘un-done’ effect. Don’t push the hairs too flat against your forehead for this look, embrace the ultra-fluffy effect!

Sleek, Neat Brows: Brush product through the brows, working to lift the hairs at the inner corner and elongate the hairs through the arch and tail. Basically, follow the natural pattern of hair growth and fix the hairs into chic shape.

Lifted, ‘Laminated’ Brows: Coat your brow hairs in product, working upwards and brushing through to separate each hair. Then, ‘lay’ your brows against your skin, fixing and setting the strands down flat.