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A privacy reminder
Protecting your Privacy
At PrettyLittleThing, we’ve got your back when it comes to your style and those all-important personal details. Our customers are super important to us, which means protecting our customers by keeping their personal data and information secure at all costs is a main priority. We know the world of data security can be tricky (and a little zzzz), but we want you to be fully clued up on everything you need to know when it comes to your personal information and how it’s used. Consider this your guide to all things privacy related.
The Lowdown On Information We Gather When Shopping With Us
How We Get Your Info
Most of the information you, the customer, provide us with happens when you’re engaging with us and our brand. This could be from anything from browsing the site, to purchasing and registering for an account.
When creating and registering an account, you may provide us with personal information including your name, email address, delivery address, phone number, credit card details, date of birth and other general marketing preferences.
We may also receive information from you via you entering one of our competitions, participating in any feedback questionnaires around your shopping experience with us, or from any communication you may have with our customer services team.
SO…? Fragrance is the #1 best-selling self-select fragrance brand in the UK, with over 20 years of experience in the perfume, bath and body markets. So…? is a global mass fragrance brand, that’s an affordable cult favourite amongst generation Z and millennials in over 30 countries worldwide. So…? is for the babe who is always up for a pamper night, has way too much Instagram screen time, is entirely internet savvy, loves fashion, is makeup and beauty-obsessed, and enjoys newness! That being said, So…? is inclusive of all, with affordable prices across many ranges. Whether you’re the sassy bold babe in the boardroom, looking for a holiday handbag essential, or you’re in a fruity and floral Sunday mood - So…? has scents for every occasion!
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