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Salon keratin treatments typically utilise animal-sourced keratin and strong chemicals as active ingredients, but OWOW at-home products do not contain harmful chemicals and include vegan keratin - hydrolysed wheat protein. Their at-home treatment is a safe, ethical, and wallet-friendly alternative.

Insanely silky smooth hair with only one easy application at home - rivalling expensive salon keratin treatments. The formaldehyde-free and vegan formula is packed with natural ingredients and vegetal keratin. The mission is to fight against unhealthy chemicals often included in salon products by providing a healthy and affordable alternative which will deliver the same results without compromising the health, and in the comfort of your own home.

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