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Illamasqua is the go-to anti-conformist makeup artist brand that defies convention with their high-performance products and irreverent, daring attitude. They stand for beauty; not brutality. Recognised by PETA, they are completely cruelty-free and are proud to have a large, ever-growing vegan range. Illamasqua remain close to our British heritage. Founded in creativity and nurtured in fashion over 10 years ago, the creation of Illamasqua as a brand was largely inspired by all things subcultural, which remains key to everything they create today.