Charli D'Amelio.

Gen Z’s favourite icon now has a beauty line—and it’s every bit as bold, clean, and expressive as Charli herself. Built on the values of authenticity, creativity, and self-confidence, the Charli D’Amelio beauty brand speaks to a generation that’s rewriting the rules of self-expression. Every product is vegan, cruelty-free, and made to move with you—from dance floors to daily life. Expect bold colours, skin-loving ingredients, and packaging that looks as good on your shelf as it does on your feed. With high-impact formulas and low-fuss application, it’s a line made for quick looks, bold moments, and everything in between. More than makeup, it’s confidence in a compact. Created by Charli—made for you.